Why JSON-LD is still needed, even now that AI reads text itself

Aug 3, 2026

A language model reads your page just fine without schema, so why still use JSON-LD? Because the systems that really matter don't want to run a model on billions of pages; they parse deterministically. The gain isn't that AI can't read it otherwise, it's that you don't need AI for it.

• SEO
• GEO
• Architecture

The sense and nonsense of SEO and GEO tools

Jul 20, 2026

GEO isn't hype, but most of the tools around it are. How to tell the useful SEO and GEO tools from the useless ones as a business owner, without being sold a dashboard that peddles a number instead of a result.

• SEO
• GEO
• Discoverability